Released on = April 20, 2007, 1:36 pm

Press Release Author = Lori Sansoucie for BoomerTowne.com

Industry = Internet & Online

Press Release Summary = Baby boomers now have a new information source --
BoomerTowne.com.

Press Release Body = MILWAUKEE (April 20, 2007) - Baby boomers now have a new
information source - BoomerTowne.com. A new, informational Web site for all things
baby boomer-related, BoomerTowne.com is the concept of entrepreneur Herschel "Buzz"
Peddicord and was developed as "the" online destination for the baby boomer
generation. The site features a wide variety of content on topics ranging from
health and travel to retirement planning as well as fun activities including weekly
poll questions and a scavenger hunt with a grand prize valued at $10,000.

In conjunction with the site launch, BoomerTowne.com has announced the members of
its inaugural Towne Council. Members of the Towne Council span a wide range of
expertise including personal finance, travel, health and fitness, healthy cooking,
relationships, caring for elderly parents and more. A rotating schedule of Webcasts
from each Towne Council member will be available at the site beginning today. Live
Q&A sessions will take place later this month where logged-in members can ask
questions of their favorite experts in real-time. Towne Council members include:
o Montel Williams, Emmy award winning talk show host
o Denise Austin, Fitness expert
o Dr. Robert Rey, Plastic Surgeon and cast member of "Dr. 90210"
o Dr. Stephen R. Covey, Author, Seven Habits of Highly Effective People
o Dr. John Gray, Author, Men are From Mars, Women are from Venus
o Sara Moulton, Host of Food Network's "Sara's Secrets" and executive chef for
Gourmet Magazine
o Dr. Marion Somers, Author, Elder Care Made Easier and eldercare expert
o Nan Zimmerman, Travel expert and Host of Nancy the Navigator on the WE channel
o Terry Savage, Financial columnist, Chicago Sun-Times
o Dr. Bob Arnot, Emmy award winning foreign and medical correspondent
o Gary Player, The most successful international golfer of all time
o Karen Thomas, President, Oxford Health Care
o John Herbers, Attorney and chair of Reinhart, Boerner, Van Deuren, S.C.'s estate
planning department

BoomerTowne.com visitors will want to return to the site regularly to catch the
ever-changing expert Webcasts and live online chats. Visit BoomerTowne.com to view
the rotating list of Webcasts and schedule of online chats.

"This is an exciting day for everyone involved in the development of
BoomerTowne.com," said Peddicord. "Today marks the culmination of many months of
work to ensure baby boomers everywhere have useful and informational tools at their
fingertips. Our goal was to make the site user-friendly while providing the most
comprehensive information on a variety of topics and issues faced by baby boomers on
a daily basis."

BoomerTowne.com will allow baby boomers to find information specifically targeted to
their lives, while providing trustworthy resources and content through the large
online community. The site is easily navigable and includes constantly updated
content and applications meant to engage users, such as discussion boards, online
chat rooms, Webcasts, opinion polls, a travel search engine and an online dating
service. For more information visit BoomerTowne.com

# # #

About BoomerTowne.com:
BoomerTowne.com, a destination for a generation, is an online community providing
baby boomers with credible resources, content and advice on everything
boomer-related. From information about healthy living to relationships to healthcare
to financial planning and everything in between, BoomerTowne is THE informational
source for baby boomers.


Web Site = boomertowne.com

Contact Details = Lori Sansoucie
BoomerTowne.com
207 East Michigan Street
Milwaukee, WI 53202
lsansoucie@laughlin.com